Brand & Company Overview

• Brand Mission

• Business Overview

• ⭐️ Guiding Principles

• “One-Pagers”
  • https://drive.google.com/file/d/1YmEto-uTomBbrLhnvT67HbrYe7dsY4gE/view?usp=drive_link (Puzzle One Pager)
  • https://drive.google.com/file/d/1vkWKDOUbf_wrnRnKEcG9A4yVT_D4iDGV/view?usp=drive_link
  • https://drive.google.com/file/d/1blWHHD8pjrI2FJRQ-SgbH-HteSUXyM-t/view?usp=drive_link
• Case Studies
  • How Cactus (YC X25) Unlocks End-To-End Financial Visibility With Puzzle
  • How Parallel Doubled Their Bookkeeping Margin with Puzzle
  • Why PitchGhost Switched From Quickbooks To Puzzle
  • https://puzzle.io/blog/decimal-chose-puzzle-ai
  • https://puzzle.io/blog/building-a-modern-accounting-firm
  • https://puzzle.io/blog/anchor-started-fresh
  • https://puzzle.io/blog/how-burkland-cut-month-end-close-with-ramp-and-puzzle
  • https://puzzle.io/blog/how-accounting-firm-trivium-cut-month-end-close-time-by-50-using-mercury-and-puzzle
  • https://puzzle.io/blog/from-frustration-to-clarity-how-a-first-time-founder-took-control-of-her-finances-with-real-time-accounting
  • https://puzzle.io/blog/harnessing-the-power-of-puzzle-coming-out-of-y-combinator
  • https://puzzle.io/blog/central-ai-accounting-assistant

Brand Design

Logos and Logo Variation

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You can find the full pack of logos for Puzzle: https://drive.google.com/drive/folders/1N681ahSz-k29Yp477MnPDOnrIgoTLjuX?usp=drive_link

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Logo - White Background

https://drive.google.com/file/d/1z2s3FwHMyiXKHaogLj_kXZiIYtUYPZ_k/view?usp=drive_link

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Logo - Dark Background

https://drive.google.com/file/d/16W2lk2YubeIJ4PGeQtpoiuUd2KsOcO76/view?usp=sharing

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Logo - Dark Background

https://drive.google.com/file/d/15Qn22ty6vKE9Lf9OQMGS-5VpMuhcYXzB/view?usp=drive_link

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Logo Submark

https://drive.google.com/file/d/1lSylBbvRZs90jf7W5P0NFatI4MxOGjnD/view?usp=drive_link

</aside>

Color Palette

<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> Puzzle’s Color Palette

Untitled

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